Skip to main content
At MINDO, we know that the 24-hour window in WhatsApp Business can raise questions or even frustration when you try to respond to a customer and the system doesn’t allow it. That’s why we want to explain how this Meta restriction works and how we manage it within our platform so you can keep conversations going without losing control or opportunities.

​
What is the 24-hour window?

The 24-hour window in WhatsApp Business is the period that Meta establishes for businesses to freely respond to their customers’ messages. Each time a user writes to you, a 24-hour counter starts. Within that timeframe, you can respond with complete freedom. When that time expires, the window closes and you can only send Meta-approved template messages (also known as template messages). This policy aims to protect the user experience and ensure that businesses maintain relevant, non-invasive conversations.

​
How it looks in MINDO

At MINDO we want you to know exactly when a conversation is within or outside the allowed limit. That’s why we show you a clear alert in the chat when the window has expired.
This notification appears automatically in the contact’s chat, indicating that the customer must send a new message to reopen the conversation. This way, we prevent your account from violating Meta’s rules and ensure safe and organized management.